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October 23, 2007



I first took a "media fast" when reading "The Artist's Way" by Julia Cameron," and I was surprised by what a relief it was. Then I got advice to avoid magazine subscriptions, and only to buy the issue in which I was interested. It saved me money and the guilt I imagine I'd have felt every time I walked by the unread pile (a little like the "oh wow I have stacked up 3 issues of The Economist" (my Dad gave me that subscription and they come at you one a week. sheesh.). And now I find that, even though I have very little media in my life, and even though those sources are relatively high quality, I am still often blindly wandering around in the zeitgeist, unaware of how the media is impacting everything from my self image to purchasing decisions. For example, I recently discovered that, as a 40 year old woman, I am a targeted demographic.. apparently I have discretionary income and am interested in Prada handbags. How did they know? How many layers of this onion are there?

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